Case Studies Consumer & Life style

Level 5

Level 5



 

This event gave the opportunity to examine the business potential for LEVEL 5, the brand of domestic independent designers to extend as an individual brand in the future and establish the base of global advancement of individual designer.

 

The Challenge

LEVEL 5 is the fashion company located in Noon Square in Myungdong, the No.1 fashion area of Korea. LEVEL 5 was launched under the title ‘Cultivation of domestic independent designers and globalization’ while the tension increases in the domestic related industry as the imported large fashion brands rushed into the market. LEVEL 5 announced to have the extensive opening ceremony for the largest independent designer select shop in Korea called ‘Lab 5’ to attract the attention. PR House is requested to effectively publicize the launch.

The Solution

‘Lab 5,’ the largest independent designer select shop in Korea, is an incubating space to establish the successful advancement home and abroad by collecting the competence of domestic rising young designers. With the idea, ‘The signing ceremony of 100 independent designers’ was held with the theme ‘The morning to declare the fashion independence of Korea’ to maximize the meaning of the event on August 15 which is Korea’s Independence Day.

The Result

This event gave the opportunity to examine the business potential for LEVEL 5, the brand of domestic independent designers to extend as an individual brand in the future and establish the base of global advancement of individual designer. In addition, this event served as the momentum to promote the LEVEL 5 as well as announce the launching of LAB 5 and attract the attention from the press for individual designer.